CAIRO: Minister of Tourism Hisham Zaazou inaugurated on Sunday Egypt’s Booth at the 21st Arabian Travel Market (ATM) 2014 held in Dubai 05-08 May 2014, reported Al-Ahram.
During the inauguration ceremony, Zaazou announced a plan to attract 25 million tourists by 2020, developed by Egypt’s Tourism Ministry to revive the country’s deteriorated tourism sector after more than three years of political turmoil.
The market, which is scheduled to host 2,500 exhibitors this year, is a leading travel and tourism event in the Middle East.
Zaazou added that the ministry had developed travel packages at “reasonable” prices to attract Gulf tourists to visit Egypt.
The packages start from U.S. $ 300 per person includes round trip flight tickets and seven nights’ accommodation, Al-Ahram reported.
Apart from GCC States, Far East and Latin America are the major target regions in the marketing campaign, Zaazou added.
The campaign includes engaging over 25 charter flights linking major touristic destinations in Egypt to Gulf States in order to encourage Arab tourists to visit Egypt, said Zaazou.
Arab tourists represent over 20 percent of tourists visiting Egypt every year, according to a Tourism Ministry’s statement issu in January 2014.
The turnout of the Arab tourists visiting Egypt dropped to 1.8 m during 2013 compared to 2.3 m tourists in 2012, according to the statement.
Zaazou’s announcement comes a few weeks before Egypt’s presidential elections scheduled to be held in May 26 and 27.
The tourism sector contributes 11.3 percent of Egypt’s GDP and brings in 14.4 percent of foreign currency revenues, according to Egypt’s General Budget report released by the Ministry of Finance last month.
The number of tourists visiting Egypt dropped 27 percent in February according to the report of the Central Agency for Public Mobilization and Statistics. The drop followed a car bomb attack in Taba that killed three Korean tourists and their Egyptian driver.