Mobinil fined 100,000 EGP over ‘misleading’ advertisement
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CAIRO: The Economic Misdemeanor Court Saturday fined Mobinil 100,000 EGP ($14,300) for publishing an advertisement claiming it led Egypt’s mobile networks in data and voice quality.
The decision against Egypt’s oldest mobile operator stems from a Dec. 22 advertisement in the state-run Al-Akhbar newspaper in which it claimed the company offered the best voice quality, call drop rate, call block rate and data. According to Atef Yaacoub, the head of the Consumer Protection Agency, the “misleading” advertisement was presented in a way that implied Mobinil’s claims were taken from official reports from the National Telecommunications Regulation Authority. Al-Masry Al-Youm reported Yaacoub said the advertisement was in blatant violation of articles 16 and 17 of the 2006 Consumer Protection Law 67.
On January 22, Mobinil Chairman Iskander Shalaby was referred to prosecution following a lawsuit against him filed by the NTRA and CPA over the advertisement.
“Mobinil appealed the court decision, respects Egypt’s judiciary and will not discuss the decision or make any comments before the final ruling is issued,” Nelly Abdel Hamad, Mobinil’s legal advisor, told The Cairo Post.
Founded in 1998, Mobinil is one of Egypt’s three mobile phone operators. France Telecom owns roughly 94 percent of the company, while Orascom Telecom Media and Technology Holding owns 5 percent and the remainder is on Egypt’s exchange market, according to Mobinil’s website.

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