CAIRO: The presidential campaign for candidate Abdel Fatah al-Sisi has spent 12 million EGP so far on advertising and other promotional campaigns, including 6 million EGP on conferences, 6 million on TV and radio ads, posters and banners, according to the campaign’s advertising manager.
The information was revealed by Tarek Nour of the global marketing and advertising agency Tarek Nour Communications, in an interview with Aswat Masriya published on Monday.
Nour is handling Sisi’s campaign in cooperation with Mohamed al-Saady, a partner in the Animation Advertising Agency, and communications expert Azza al-Gayyar, Aswat Masriya reported.
According to Article 22 of the political law on presidential elections, the maximum amount of expenses on presidential campaigns is 20 million EGP for the first round, and five million EGP for a second round.
The law permits donations provided they do not exceed two percent of the maximum legal expenditure. It forbids obtaining any kind of funds from local or international sources. All financial transactions and records must be made through a bank account accessible to authorities.
The campaign for Sisi’s sole rival, presidential candidate Hamdeen Sabbahi, made an announcement on Monday to raise donations under the slogan of “5 x 5,” asking each person to convince five people to support Sabbahi, and each donate five pounds, according to its Facebook page.
Hossam Moanes, director of Sabbahi’s campaign, said several advertising agencies provided offers to the campaign, but they decided to depend on volunteers to limit their expenses, Aswat Masriya reported.