CAIRO: The first stage of a campaign aiming to promote Egyptian tourism in the Arab world was launched in Kuwait, Saudi Arabia, Jordan and United Arab Emirates, Al-Ahram reported Tuesday.
The campaign is part of the ministry’s plan to focus on Arab market in order to boost tourism to Egypt and revive the economy.
Minister of Tourism Hisham Zaazou said that the ministry’s plan includes a number of celebrations in Egyptian cities to promote tourism, in coordination between the Ministry of Civil Aviation, reported Al-Masry Al-Youm.
Zaazou also said that the ministry is taking different actions to promote tourism to Arab citizens including a “weekend package” promotion from Wednesday to Saturday.
The tourism minister also pointed out in a phone interview to Mehwar television station Monday that the ministry also plans to launch a campaign to promote Egyptian tourism globally.
He added “return of security and stability will lead to the return of tourism in Egypt,” explaining that terrorist attacks following the ouster of former president Mohamed Morsi weakened the sector.
The Central Agency for Public Mobilization and Statistics (CAPMAS) said June 12 that the number of tourists visiting Egypt decreased in April 2014 compared to the same month in 2013 by 21.9 percent, the numbers dropped from 1.1 million to around 860,000 tourists.
The number of Arab tourists in April 2014 was 124,200 compared to 181,700 in April 2013.