Emirati social media campaign to revive tourism in Egypt
Tourism Minister Hisham Zaazou - YOUM7 (Archive)
By RANDA EL-BANNA

CAIRO: The United Arab Emirates’ social media activists on Twitter started two hashtags to support tourism in Egypt a few months ago. The hashtags #سأدعم_سياحة_مصر and #عيدنا_في_مصر_عيدين translate into “I will support tourism in Egypt” and “Our feast in Egypt is doubled” respectively. The users became very active just recently due to the Eid on Monday.

The hashtags contain posted photos of Emirati people in different touristic sites in Egypt to encourage others to visit Egypt and indicate that the security status is good.

Emirates also had other ways to promote for Egyptian tourism; head of Emirati sky balloon captain Abdel Aziz Nasser announced there is cooperation between the Emirati Balloon and Egyptian Ministry of Tourism.

Nasser said there are plans to make balloon festivals in Hurgada and Luxor and using balloons with Egypt’s flag on it in the Emirates, EgyNews reported on Feb. 20.

Egypt’s Minister of Tourism Hisham Zaazou said they launched a campaign called We Do Miss You targeting Arab people to come to Egypt for tourism. A number of Arab princesses participated in the campaign for support, including Kuwaiti Princess Fariha Al-Ahmad Al-Sabah and wife of Sharjah’s ruler Hend al-Qasemy.

The Arab Tourism Organization participated in the executive bureau of the Arab Ministerial Council for Tourism meeting in its fourteenth round in Hurgada. The council focused on how to direct Arab tourism towards Egypt. The Arab Tourism Organization revealed the Arab tourist spending is considered high, the average in a five-day tour is about $4,500. This needs to be put into consideration and well used in tourism between Arab countries, Zawya news reported on June 7.

Zaazou announced that Egypt received 9.5 million tourists in 2013 and that security conditions in Egypt are stable. Egypt now has direct flights from Kuwait to Sharm el-Sheikh since January and other direct flights from Arab countries to different Egyptian cities is being established, Zaazou added during a conference to launch cooperation between VISA credit card company and the Ministry of Tourism on May 25.

The Emirates had a leading role in supporting Egypt in all aspects, including financial aspects especially after June 30 Demonstrations and the ousting of former President Mohamed Morsi.

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