CAIRO: Egypt’s beverage and dairy sector represents more than 8 billion EGP ($1.12 billion) in investments in 45 companies, Head of the Federation of Chambers of Commerce (FEDCOC) Ahmed el-Wakeel announced Tuesday.
In his speech at the Arab Beverage Conference and Exhibition (ABCE) held for the first time in Egypt in Cairo Setp. 2 and 3, Wakeel stressed on the need to remove obstacles hindering trade between the Arab countries, unifying standards and facilitating customs.
The event is organized by the Arab Beverage Association, a subsidiary group of the Arab League which aims to promote trade and business among different Arab countries.
“The ABCE is considered one of the largest conferences in the sector bringing together up to 200 participants from all over the world all gathered with the aim of exploring and discussing opportunities and obstacles facing the beverages industry,” Monther Al Harthi, ABCX’s Chairman stated Tuesday.
Anders Lindgren, Managing Director Tetra Pak Egypt, stated “our participation in ABCE comes as part of our strategy to bring innovation to the customer’s doorstep. We make sure to come in at an early stage and propose inspiring concepts and opportunities that secure profitable growth to customers.”
Tetra Pak, a global food processing and packaging solutions company also sponsored the ABCE.
Lindgren said “choosing Egypt to host this conference reflects the growth potential this market has; as consumption of packed beverages is continuously increasing due to the increased health consciousness and on-the-go consumption trends.”