CAIRO: Under the auspices of the Tourism Ministry and the Tourism Promotion Authority, Egypt’s first Corporate Travel Market (CTM) kicked off Sunday.
“The event aims to primarily promote Egypt’s domestic tourism through competitive inbound and outbound travel packages offered to employees at private and public sector institutions,” Egyptian Tourism Federation Chairman Elhamy El-Zayat told The Cairo Post.
Egypt’s leading tour operators, hotels, resorts, airline carriers, car rentals and transportation companies were present at the two-day event.
“We have invited heads of local establishments of both the public and private sectors to attend the CTM and view our offers, including inbound and outbound travel packages, conference coordination services, hotel bookings and other unrivalled offers,” Assistant Sales Manager at Mövenpick Resorts Raef Sameh told The Cairo Post.
Following the January 25 Revolution and its negative impact on the tourism sector, tour operators have been introducing promotional travel packages in order to target domestic customers and make up for a dramatic loss incurred from the decline in tourism.
“The number of domestic trips in 2013 reached 15 million trips compared to 12.4 million trips in 2012,” Magdi Selim, the Domestic Tourism Sector head at the Tourism Promotion Authority (TPA) told The Cairo Post.
He highlighted the necessity of launching cultural campaigns to raise public awareness of the importance of domestic tourism among Egyptians as a means of stimulating the national economy.
According to the National Accounts Division of the Ministry of Tourism, income from tourism in Egypt for the first quarter of 2014 decreased to $1.3 billion, down 43 percent from the same period last year.