CAIRO: Luxor this year is set to host the annual Quality Tourism Alliance (QTA), Germany’s biggest tourism fair, on Oct. 17.
Ahmed Shoukry, the Egyptian Tourism Promotion Authority international tourism sector head, announced the event location Wednesday.
“In cooperation with Egypt’s TPA office in Germany, the Tourism Ministry and Luxor governorate, Egypt will host one of the the biggest gatherings of tourism professionals in Europe comprising over 1,000 tour operators, airline and car rental companies and tourism-related media figures,” Shoukry told The Cairo Post Wednesday.
“It is a business to business as well as business to customer conference that aims to boost cultural tourism and attract Germany’s major tourism alliances to visit Upper Egypt,” Shoukry added.
Samir Isaac, the head of the Hotels Chamber in Luxor, told The Cairo Post Wednesday that five of the best hotels in Luxor, including the historic Winter Palace, have been selected to accommodate the German delegation members.
“The first group of the German delegation will arrive at Luxor International Airport Tuesday, and will do sightseeing in the Valley of the Kings and Karnak Temple on Wednesday,” said Isaac, adding that the inauguration of the conference will take place on Oct. 17 at Karnak Temple, and the closing ceremony will take place at Luxor Temple.
Tourism Minister Hisham Zaazou said the event is expected to increase tourism revenues by 4 million euro ($5.1 million) every year, according to Al-Akhbar. He added that the QTA’s sales reached 16.1 million euro in 2013.
He said also the Tourism Ministry will host the 2016 International Tourism Bourse Berlin (ITB Berlin), the world’s largest tourism trade fair.
Increased German tourism cooperation follows a German government decision in July that lifted its previous travel ban to the Sinai resort of Sharm el-Sheikh.
Germany, along with 15 other European countries, issued a travel warning to its citizens for the Sinai Peninsula in February following the bombing of a tourist bus in Taba that killed three South Korean tourists and their Egyptian driver.
According to the Egyptian Ministry of Tourism, travel advisories issued for the Sinai Peninsula caused tourism revenues to decrease in the first quarter of 2014 to $1.3 billion, down 43 percent from the same period in 2013.