4 channels charged with running deceptive ads
Atef Yacoub, the head of Consumer Protection Agency - YOUM7 (Archive)
By AYA SAMIR

CAIRO: Four television stations have been charged with deception by the Consumer Protection Agency, after they ran advertisements for unlicensed health products.

Atef Yacoub, the head of the agency told ONA news agency Sunday that these channels promoted medical products without permission from the Health Ministry. On such product, advertised on Cairo Drama, was a belt that claimed it could cure varicose veins as well as shoulder pain.

Another product claiming to measure the blood sugar levels, called “Tango,” was promoted without permission by the Cairo Zaman channel. Relax and Tone is another product advertised on the channel, that claims it reduces body fat.

Yaacob told ONA the channels had violated Article 14 from the 1966 law, which stipulates that all medical products advertised must have licenses from the Health Ministry.

Laboratory analysis of the National Organization for Drug Control revealed last January that the drug sold under the name “Fankoush” contained substances not acceptable for human consumption. The drug’s marketing campaign on TV, however, falsely claimed it had obtained Health Ministry approval. Its availability and access to the public, moreover, including phone-ordered delivery, made it easy for minors to purchase.

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