Egypt’s embassy in Paris launches tourism promotion campaign
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By RANY MOSTAFA

CAIRO: Egypt’s embassy in Paris celebrated Saturday the launch of a long-term travel campaign to promote tourism and attract more French tourists, according to Tourism Promotion Authority (TPA) board member Mahmoud Shukri.

The campaign came weeks after President Abdel Fatah al-Sisi, met with a delegation of major French tour operators late November.

“Over 600,000 French tourists visited Egypt in 2010 but after the January 25 Revolution, the average number has been 100,000 every year,” said Shukri who announced the development of a new add poster that will appear in Paris’s major roads and public facilities to encourage tourism to Egypt.

Tourism revenues during the third quarter of 2014 increased 122 percent, registering $2 billion compared to $900 million during the same period in 2013, according to the Central Agency for Public Mobilization and Statistics (CAPMAS), Egypt’s official statistical agency.

Present at the celebration were Egypt’s Ambassador to France Ehab Badawy, Director of the Egyptian Tourism Office in Paris, Nahed Rizk, Head of the French Tour operators Union SETO, Rene-Marc Chikli along with an array of leading travel and hospitality dignitaries.

During the celebration, Chikli stressed the importance to support Egypt’s tourism sector and the French tour operators’ willingness to retrieve the figures of French tourists visiting Egypt to its 2010 rate, according to Al-Ahram.

In 2010, Egypt had its highest number of tourists on record at 14.7 million. In 2013 however, only 9.5 million holidaymakers came, according to CAPMAS. The country has suffered successive low tourist turnout since the January 25 Revolution that ousted former President Hosni Mubarak in 2011.

Egypt depends on tourism for around 20 percent of its hard currency. The sector’s total investments are valued at $9.8 billion, according to the Ministry of Tourism.

 

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