15 TV channels charged with running deceptive ads
Nilesat - YOUM7

CAIRO: Fifteen satellite TV Channels were referred to prosecution by the Consumer Protection Agency for running “deceptive” advertisements for unlicensed health products, Youm7 reported Saturday.

Cairo Cinema, Cairo Zaman, One TV, Top Movies, Star Cinema 2, Dolly Cinema and other channels are facing 27 separate legal suits over promoting medical products that are unauthorized by the Ministry of Health. The 1966 law stipulates all medical products advertised must have licenses from the Health Ministry.

The accused channels advertised products including electronic shisha, and drugs claiming to cure diabetes, enhance sexual performance, and aid weight loss.

The agency warned citizens not to use such products due to their danger to public health, some of these products named are: Majestic Slimming, VIP, Viagra Gel, Goji Advance, Vigor, Sun Burst, Herbal Cream.

In October 2014, the agency charged four TV channels with the same offence; the stations advertised products like alleged medical belts to cure shoulder pain and fat-reducing drugs.

A sexual performance drug sold under the name of “Fankoush” was examined in January 2014 to contain substances not acceptable for human consumption. The drug’s marketing campaign on TV, however, falsely claimed it had obtained Health Ministry approval. Its availability and access to the public, moreover, including phone-ordered delivery, made it easy for minors to purchase.

Additional reporting by Medhat Wahba and Aya Samir

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