CAIRO: Eighteen local, Arab and international advertising agencies are in the running to manage a 3-year campaign to court Arab tourists to Egypt, the head of Tourism Promotion Authority Mahmoud Sami announced Sunday.
Sami said that the agency that wins the bid for the campaign will be tasked to begin in September.
Egypt’s tourism, which was a main national income pillar until 2010 and currently comprises 11.3 percent of the GDP, witnessed a drawback over the deterioration of the security environment in Egypt following the January 25 Revolution.
According to the travel and tourism competitiveness report published by the World Economic Forum in 2013, Egypt dropped 10 places in the global assessment to 85th position.
In order to boost tourism rates, Egypt recently backtracked on a decision to end its visa upon arrival system for individual travelers as it sparked criticism among tourism sector employees, and has announced plans to develop an e-visa system.