CAIRO: The UK’s WPP Company for advertising and public relations will organize the New Suez Canal inauguration ceremony scheduled for 6 August, Chairman of the Suez Canal Authority Mohab Mamish announced in a press conference Saturday.
A joined alliance of seven multinational companies headed by WPP and includes Ogilvy and Mather Worldwide has won a tender to organize the canal’s opening ceremony,” said Mamish.
He added that the dredging works in the canal will be completed on July 15.
It is worth mentioning that WPP is the company has organized the Egypt Economic Development Conference that was held on March 13-15.
The inauguration ceremony will introduce the project and its advantages to the world, along with the investment opportunities it offers, Mamish said, adding that a number of Egyptian investors will also participate in funding the inauguration.
The project of the new 72-kilometer long canal was launched in August 2014 with a one-year deadline instructed by Sisi.
Egypt hopes the project will increase shipping traffic to 97 ships per day by the year 2023, up from 49 ships at present, and also to increase canal revenues from $ 5.3 billion at present to $ 13.226 billion in 2023, according to Suez Canal Authority.