CAIRO: More Japanese tourists into Egypt are a prerequisite for of the success of a Cairo-Tokyo direct aviation line, said Tourism Minister Khaled Ramy in press statements Sunday.
“Coming from Japan is expensive because it is from Egypt; the less flights coming from Tokyo, the higher the ticket price is,” he added following a meeting with Japanese ambassador to Cairo Takehiro Kagawa.
Khaled said that the government will launch a marketing campaign for Egyptian tourism targeting 27 countries, including Japan; a 20-25 percent from the campaign budget will be allocated to attracting Japanese tourists.
According to official records released by the Ministry of Tourism, the year 2010 witnessed the peak of Japanese tourism in Egypt, as more than 126,000 Japanese tourists visited Egypt in that year.
The tourism sector sharply declined in July and August 2013 after the ouster of President Mohamed Morsi and the deadly dispersal of pro-Muslim Brotherhood sit-ins in Cairo, where at least 650 people were killed.
A total of 14.7 million Tourists visited Egypt in 2010, compared to 9.5 millions who visited the country in 2013, according to CAPMAS.
Despite a few indicators of recovery, tourism in Egypt is yet to face several challenges to attract tourists back to its resorts and historic sites.