CAIRO: As part of its business expansion strategy in Africa, Nissan has confirmed its 6th October City Plant, near Giza, will begin local assembly of the popular Sentra sedan.
Assembly at the plant, which also produces the Sunny and Nissan Pickup models, will begin in October ahead of the locally-built model’s sales launch later this month. The locally-built Sentra will replace the current model which is imported from Thailand.
Nissan already holds a 10% share of the Egyptian automotive market and views ongoing localisation of its production as a key part of future growth in North Africa’s largest car market.
Isao Sekiguchi, managing director of Nissan Motor Egypt (NMEG), said: “By sourcing Sentra locally we will be able to react more quickly to demands from the Egyptian market and better meet the expectations from our customers. Localizing production also has wider benefits for the Egyptian economy as well as safeguarding jobs and further embedding Nissan within the local automotive industry.”
In April, 6th October City became the first auto plant in the country to operate three manufacturing shifts following the introduction of 24-hour production to keep pace with current and expected future demand.
Total potential plant capacity at NMEG has now reached nearly 30,000 units per annum, which provides Nissan with an overall African capacity of 125,000 units, including facilities in Nigeria and South Africa.
From the start of manufacturing operations in Egypt in 2005, successive new model introductions have seen NMEG evolve into one of the foremost car plants in Egypt and one of the highest employers in the sector. It is the only factory in Egypt directly owned and operated by a global carmaker.
Nissan’s presence in Egypt, including the manufacturing plant and its 1,300 employees, in addition to another 3,000 staff at dealers and suppliers, continues to make an important contribution to the Egyptian economy.
Sekiguchi added: “At a time Egypt is working to develop and strengthen the economy and attract inward investment, we are very proud that Nissan is increasingly becoming part of the fabric of the Egyptian auto sector. We were one of the first overseas manufacturers to construct a plant here and, to date, we have invested around $100 million USD into our Egyptian operation across sales, manufacturing and new products.
“I congratulate the plant’s workforce for earning the right to assemble this premium model by consistently meeting Nissan’s exceptionally high global quality standards.
“We are committed to this market and to our customers here for the long term.
As part of that we will continue launching fantastic new products in Egypt, like Sentra, which sets new standards in the affordable luxury segment.”
Sentra combines tasteful, premium styling with a cavernous interior and advanced technological features including Dual Zone Automatic Temperature Control, iPod® connectivity and Push Button Ignition.
Full pricing and specification details of the locally-assembled model will be announced closer to launch.