CAIRO: Brazilian actor Sergio Maroni is expected to visit Egypt from Dec. 15-20 as part of the Tourism Ministry’s efforts to promote tourism, Al Masry Al Youm reported Tuesday.
Maroni is expected to visit Cairo landmarks including Giza Pyramids and the Egyptian Museum before he will travel to Luxor and Egypt’s Red Sea resort city of Sharm al Sheikh, said Tourism Ministry spokesperson Rasha al Azayzy Tuesday.
Azayzy stressed the importance to take advantage of the “soft power” of sports and art to promote the tourism industry.
Egypt’s tourism sector, which represents 11 percent of the country’s GDP, has been suffering from ongoing shocks ever since the 2011 uprising that toppled President Hosni Mubarak.
Despite a few instances of apparent recovery, instability and political turmoil continue to challenge the sector.
On Oct. 23, Tourism Minister Hisham Zaazou and actor Morgan Freeman launched the “This Is Egypt” campaign designed to promote Egypt’s limping tourism sector.