Egypt launches campaign to promote inter-Arab tourism
Minister of Tourism Hisham Zaazou - YOUM7 (Archive)
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CAIRO: Tourism Minister Hisham Zaazou launched Thursday a promotional campaign to support inter-Arab tourism.

In a bid to restore the sector to its previous levels after being dramatically affected by political turmoil during the past four years, “the tourism ministry in coordination with EgyptAir developed special travel packages with competitive prices for Arab tourists,” Zaazou said in a press conference Thursday.

Minister of Tourism launches #thisisegypt" campaign in Arab markets and Morocco

Minister of Tourism launches #thisisegypt” campaign in Arab markets and Morocco

The campaign is first targeting North Africa Arab countries and Persian Gulf Arab countries, Zaazou said, adding that “It aims to increase the number of Arab tourists visiting Egypt especially during Christmas.”

Arab countries contribute an estimated 20 percent of the tourists that come to Egypt every year, the minister said.

Minister of Tourism launches #thisisegypt" campaign in Arab markets and Morocco

Minister of Tourism launches #thisisegypt” campaign in Arab markets and Morocco

Egypt’s tourism sector, which represents 11 percent of the country’s GDP, has been suffering from ongoing shocks ever since the 2011 uprising that toppled President Hosni Mubarak.

Despite a few instances of apparent recovery, instability and political turmoil continue to challenge the sector.

The number of tourists visiting Egypt increased by 9 percent in the first half of 2015 compared to the same period last year.

Minister of Tourism launches #thisisegypt" campaign in Arab markets and Morocco

Minister of Tourism launches #thisisegypt” campaign in Arab markets and Morocco

On Oct. 23, Zaazou and actor Morgan Freeman launched the “This Is Egypt” campaign designed to promote Egypt’s limping tourism sector.

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