CAIRO: The Egyptian Tourism Ministry announced in a statement Wednesday it will participate in the International Travel Fair, known as BIT (Borsa Internazionale del Turismo) scheduled for Feb. 11-13.
“A delegation of experts from Egyptian public and private tourism sectors along with the Tourism Promotion Authority (TPA) will participate in the BIT; one the biggest tourism exhibition in Europe that brings together tour operators, European holidaymakers, professionals and media figures under one roof,” said Tourism Minister Hisham Zaazou.
The participation is part of the ministry’s comprehensive marketing campaign targeting European holidaymakers,” said Tourism Minister Hisham Zaazou.
Europe accounts for 72 percent of annual incoming tourism to Egypt, according to the Egyptian Ministry of Tourism.
Sponsored by Fiera Milano, the most important player in the Exhibition Industry in Italy and one of the biggest in the world, BIT has taken place annually since 1980.
This year, an estimated 1,500 international and Italian hosted buyers, and more than 60,000 “professional visitors,” are expected to attend.
Egypt’s tourism sector, which represents 11 percent of the country’s GDP, has been suffering from ongoing shocks ever since the 2011 uprising that toppled Hosni Mubarak.