CAIRO: A total of $1.7 million has been allocated to promote Egypt as a tourist destination in Germany, head of the Tourism Promotion Authority Mohamed Abdel Gabbar told Youm7 Thursday.
An advertisement campaign on German newspapers, radio and streets as well as on social media has been launched ahead of ITB Berlin, an international travel trade show March 9-13, Abdel Gabbar said.
Twelve Egyptian travel agency and 52 hotels will participate in the show, Abdel Gabbar said, adding that another campaign will kick off in May.
The Egyptian tourism industry has been hit by waves of deterioration since the Jan. 25 Revolution in 2011.
Most recently, a Russian plane crashed over Sinai, killing all 224 on board; a number of states banned traveling to Egypt following the incident.