CAIRO: Four Egyptian travel agencies will participate in the fourth edition of the 2016 World Trade Market (WTM) Latin America, scheduled for March 29-31 in São Paulo, Al Ahram reported.
“The Egyptian pavilion section at the exhibit covers an area of 90 square meters with a design reflects the Egyptian heritage and culture,” Gawaher Youssef, consul-director of the Egyptian Tourism Authority (ETA) in New York & Montreal was quoted by Al Ahram.
The three-day event, which will feature business to business meetings, will be a good opportunity for the participant Egyptian tour operators to promote travel deals with reasonable rates to attract tourists from the promising Latin America market, said Gawaher.
Latin America accounted for 72 percent of annual incoming tourism to Egypt, according to the Egyptian Ministry of Tourism report issued in 2010.
Egypt’s tourism sector, which represents 11 percent of the country’s GDP, has been suffering from ongoing shocks ever since the 2011 uprising that toppled Hosni Mubarak.
Despite a few instances of apparent recovery, continuous instability, political turmoil and a lack of security have remained challenges to the sector.
The Tourism Ministry is intensifying its marketing campaigns in the main tourism exporting markets to Egypt through Facebook and approximately 2,000 bloggers, Tourism Minister Hisham Zaazou told Al-Ahram in 2015.
An Egyptian tourism delegation headed for France Wednesday to take part in the 41at edition of the Salon Mondial du Tourisme; an International tourism fair in Paris March 17-20, Al Ahram reported.
Egypt also participated in the Berlin’s International Tourism Bourse (ITB), a world leading travel trade show organized earlier this month.