Sharm campaign courts Arab tourism
The Sharm al Sheikh Port

CAIRO: A new campaign is trying to lure Arab tourists to Sharm al-Sheikh, Youm7 reported.

The Arab Tourism Forum will kick off March 31-April 3 and will target the Arab market to visit the Red Sea resort town.

The average Arab tourist spends around 5 days in Egypt and spends $4,500, said Sami Mahmoud, head of the Tourism Promotion Authority, adding that European travelers on average spend much less.

Sharm al-Sheikh has been suffering from poor occupancy rates since an October plane crash killed 224 persons, 23 minutes after taking off from the Sharm airport. A number of European countries responded by enacting flight bans after claiming that a bomb on the plane had been the cause.

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