Apple on Tuesday unveiled its new flagship iPhone 5S and a new budget Smartphone, the iPhone 5C, as it seeks to attract more customers and revitalize interest in its devices.
The tech giant announced the iPhone 5S and iPhone 5C — two very different phones in press event at the company’s headquarters in Cupertino, California.
Apple CEO Tim Cook took the stage in a black shirt and jeans to show off the latest technology from the company, including new lower-cost 5C models.
Apple chief executive officer Tim Cook started off by saying: “Now I’d like to talk about iPhone. A couple of you may be expecting this, the past, when we’ve launched a new iPhone; we lowered the cost of the old iPhone, making it more accessible to new people. But this year, we’re not going to do that.”
Apple senior vice president Phil Schiller took the stage to announce the iPhone 5C. The new device is made of plastic and has a 4-inch display. It has a hard-coated polycarbonate design, is steel reinforced and has a multi-band antenna. It comes in five colors: green, white, blue, pink, and yellow.
Phil Schiller, senior vice president of marketing explained “A few of you might have seen some shots on the web. And that’s cool, because everyone is really excited about this”.
The iPhone 5C will cost $99 for a 16GB model or $199 for a 32 GB model, with contracts. A colorful variety of cases will cost $29. The iPhone 5C will go on sale on Sept. 20, with pre-orders starting on Sept. 13.
Schiller started to talk about iPhone 5S which is made of aluminum and comes in silver, gold and slate gray, and it includes; the hardware has been upgraded to an A7 chip, and is the first smartphone to be 64-bits.
Schiller explained: “The PC world made the transition from 32 bit to 64 bit and it took years. Today you’re going to see that Apple is going to do it on one day”
Fingerprint sensor for security — a new feature Apple calls the Touch ID sensor. The sensor is built into the home button on the bottom of the Smartphone
“You can simply touch your home button to unlock your phone,” Schiller added.
Apple senior vice president Jony Ive said in a promotional video about the new feature: “Your fingerprint is one of the best passes in the world. It’s always with you, and no two are exactly alike.
Schiller says the iPhone 5S’s CPU performs 40 times faster than the original iPhone. The new iPhone will also include a brand new chip called the M7, which is said to continuously measure motion data. The chip supports the accelerometer, gyroscope and compass.
Schiller says the iPhone 5S’s battery life has improved, and will have 10 hours of LTE and Wi-Fi browsing, 40 hours of music and 250 hours of standby time.
The iPhone’s camera is getting a major upgrade. Apple is increasing the pixels to 1.5u to capture more light. The camera has also autodetect white balance as soon as the app is launched, and include burst mode and true tone flash. It also features a new image stabilizer and slow-motion video.
The iPhone 5S will come in three models: 16 GB for $199, 32GB for $299 and 64GB for $399, with a contract. The phone will go on sale on Sept. 20.
Apple also announced details of its completely redesigned mobile operating system, iOS 7, which will be ready for download on Sept. 18.